Website design isn’t everyone’s forte.
You don’t need to be an expert to determine if your business’s website design is attracting customers or pushing them away. If you feel it is lacking in some areas, you’ve come to the right place. WPWBB is dedicated to providing it’s business clients with a design that converts online visitors to customers. But for the DIYers out there here are our top 5 recommendations.
With a little help from these effective design solutions, you can give your website a much needed makeover that will help boost your traffic and encourage customers to stay on your website.
Don’t wait. A bad website design can result in lost sales leads, brand awareness and most important… profits.
Get Rid of Clutter
Spring cleaning isn’t just for your home; it is beneficial for your website as well. One of the most common mistakes that businesses make is cluttering their website pages with content, images, and buttons. This makes it difficult for visitors to find what they are looking for and can instantly push them away from your website.
Start organizing your website by getting rid of content and images that do not serve a purpose, or provide value to your audience. Break down the content that you decide to keep into short, easy-to-read paragraphs.
Use appropriate spacing between Web copy and images to avoid creating a crammed look on your web pages. More isn’t always better when it comes to website design.
Focus on delivering the best quality information and images to your audience instead of stuffing your pages with as much as it can hold.
Organize Your Categories
Marketing research has shown that you only have a few seconds to keep a visitor on your page before they decide to stay or leave. If they cannot find what they are looking for in that short period of time, they’re going to look elsewhere– and may not come back. One of the best ways to ensure engagement is to make your categories as organized and easy to navigate as possible.
Use main groups of categories, and then break them down into sub-categories if desired. Many businesses prefer to customize product and service page displays with solid call to actions.
Adding further refinement options such as color, size, style and price within view of the main product categories is a time-saving tool that your customers will appreciate.
A search bar should be naturally infused into a business website design. It allows your visitors to easily find what they are looking for. Without one, your website is incomplete.
Google Custom Search is the most popular option, and for good reason.
It is an efficient and powerful tool that people are familiar with, and will likely trust more than other search providers. Google provides a free version of Custom Search Engine in addition to a more powerful, paid version.
Take Advantage of Large Images
Large images serve an invaluable purpose.
They instantly draw the eye to them. They are ideal for promoting upcoming sales, events, or exciting information about your business.
Large images are most effective when placed within the top half portion of a web page. Following this image placement rule makes it easy for your site´s visitors to see the image and will motivate them to click on it to learn more.
Lack of Consistency
Inconsistent web design is a major flaw that many websites commit. Web designers are creative and may take your website´s design to the next level by creating custom layouts for each page. Unfortunately, this practice creates a lack of consistency, and can make it difficult for visitors to navigate.
Focus on fluidity when it comes to layout.
Website Design for Optimal Business Sales Results Takeaway
Your website is like your 24/7 sales staff. It works for you all day long, every day. Why not make the most of it by improving its design?
Armed with these practical tips, you can improve your website´s experience for your visitors and current customers.
If your business needs a new web design to convert eyeballs to sales, let us know. We go the extra mile to ensure optimal results.