WordPress Website Design: How It Affects Your Online Marketing Dollars

How WordPress Website Design Affects Your Online Marketing

First, you should know some of the basics about WordPress website design.

Let’s face it, your website is the core of your online marketing activities. If you look at all the marketing channels and techniques what they actually do is bring visitors to your website. And the main purpose of a website is to turn these visitors into customers. In marketing terms, this is called conversion.

A poorly designed WordPress website can affect other marketing methods and dollars spent on these sources. Because you don’t need more website visitors if you can’t turn them into customers. So, the better your website is designed the more visitors are converted into your customers. And it doesn’t really matter if you sell consumer products online, provide local services or build houses.

Without much planning, a WordPress website design can quickly be built with lots of information, photos, contact details etc. But the question is… is that the way to turn website visitors into your customers? Is that what you need? The answer is simple. No.

This is how we make WordPress Websites:

We follow a 7 phase website development process.

Phase 1: Analysis
The first phase is about information gathering. We identify things like the website’s purpose, goals and target audience.

Phase 2: Planning
The planning phase includes website structure, technologies used and more.

Phase 3: Design
Not only do we focus on visual style at this phase, but we also look at usability of the user interface for the best possible user experience.

Phase 4: Content
A very import part of the process is choosing the right text, photos or videos, all optimized not only for your visitors but also for search engines.

Phase 5: Development
Here we actually create the website using modern WordPress technologies with mobile friendly coding, so your website is viewable on devises of all sizes.

Phase 6: Testing
We test all the technical features like coding and scripts plus compatibility with major browsers and also ask ourselves if the website really fulfills its purpose.

Phase 7: Deployment
After we launch the website our job is definitely not done. We always monitor what’s happening after the start enabling us to fix any possible deficiencies and we also manage the future maintenance and updates for you.

As you have just seen our WordPress website design is a very complicated process, but we believe this is how websites should be done and our customers agree. If you share our passion for online marketing through your website let’s get in touch. We’d be happy to help you with what we do best.

AuthorRandi Thornton

Randi Thornton is WPWBB's founder and also known online as the SEO Google Guru. She believes a WordPress website is the foundation to successful online marketing. WPWBB, a website development firm was conceived in an effort to overcome challenges her SEO clients faced with their existing websites. Randi loves technology, shiny bright objects and is fascinated by the internet and how it impacts our lives. Need help with your website? Get in touch with her today at Randi@WPWBB.com.

Leave a Reply

Your email address will not be published. Required fields are marked *