is not only an ongoing leaky money faucet, it could very well be draining additional expenses such as marketing dollars spent on less modern sources.
Why? You don’t need more online visitors if you can’t turn them into customers.
Think about all of your marketing. It should be designed to bring visitors to your website.
A well designed website…
is the core & hub of both your online and off-online marketing activities. The more effectively it converts online visitors into sales & lifetime customers the additional opportunities you have to increase online marketing profitability.
In marketing terms this is called web conversion. This is your desired outcome.